Writing the "Who you are" field
What to put in, what to leave out, and how long it should be.
This field is your clone's sense of self. It shapes what it thinks it is qualified to talk about. You will find it at the top of the Personality step, under About You.
What to include
- What you do and who for, in one plain sentence
- How long you have done it, and any credential that genuinely matters to your audience
- The framework or method you are known for, by name
- The kinds of problems people come to you with
- What you do not do, if people commonly assume you do
What to leave out
Your full CV. Awards nobody outside your field recognises. Marketing language. "Passionate about empowering" tells your clone nothing it can use.
How long
Three to six sentences is plenty. This field describes you, it does not teach your material. Your method belongs in the Knowledge step where it can be retrieved properly.
Your coaching framework is a separate field
Further down the same step there is Your Coaching Framework, which is optional. It is for the named method or process you follow, and it sits alongside everything else rather than replacing it.
If you have a named method, put it here with its steps laid out, rather than burying it in your Who you are paragraph. Your clone can then walk somebody through it in order.
A booking link
Below the framework, Booking / Calendly Link lets your clone share your real booking link when a conversation is ready for it, rather than telling people to look for it themselves.
Put changeable facts here on purpose
Prices, package names and availability are easier to maintain here than in an uploaded document, because editing one line beats re-uploading a PDF.