Showing what you sell
Let your clone put your course, programme or call in front of someone who asks for it, without it turning into a sales pitch.
Your clone can answer questions all day and never once point anyone at the thing you actually sell. What you sell, on the Knowledge step, fixes that. You list your offers, and when a visitor asks about one, your clone mentions it by name and a small card appears under the answer with a link.
It never brings one up unprompted. If nobody asks, nothing appears.
Adding an offer
Open your clone, go to Knowledge, and find What you sell under your list of sources. It is collapsed until you open it. Each offer takes six fields, and only the first two are required.
| Field | What it does |
|---|---|
| Name | What your clone calls it, and the heading on the card. |
| Link | Where the card sends people. Your sales page, checkout, booking link. |
| Description | One line under the name. Keep it concrete: what they get, how long it takes. |
| Keywords | The words a visitor has to say for this offer to come up. Comma separated. |
| How often | How many times one visitor can be shown this card. |
| Image | Optional thumbnail. Upload it the same way you upload a clone avatar. |
The preview under each row shows exactly what the card will look like in the chat, so you can see it before anyone else does.
How many you can add
| Plan | Offers |
|---|---|
| Free | 1 |
| Pro | 10 |
| Agency | 10 per clone |
One is enough if you have one main thing to sell. If you have a free download and something paid, you want both, and that is what Pro is for.
What makes an offer come up
Three things can bring a card up, and the first two do most of the work:
- Your clone names the offer in its own answer, because it decided the offer genuinely answers what was asked.
- The visitor names it themselves — "tell me about the Reset Programme".
- A keyword matches on a question your clone could not answer. This is the safety net: someone asks "how much is the programme?", your clone has nothing on pricing, and the card is the most useful thing left to give them.
So keywords are not the main trigger, and tuning them endlessly is not where the win is. Your clone reads what the offer IS from its name and description, and that is what it judges relevance on. A vague description is the usual reason an offer never comes up.
Keywords still earn their place on the questions your clone cannot answer from your knowledge, which is exactly when a link helps most. Pick the words a stranger would use, not the words you use. They will ask about a "course" or a "call" long before they ask for "the Momentum Method".
Leave Keywords empty and your clone uses the words in the offer's own name instead. "The Reset Programme" becomes "reset" and "programme". That is a sensible default, and worth leaving alone until you see a real question it missed.
How often each offer can appear
| Setting | Means |
|---|---|
| Every relevant turn | Any time the visitor asks about it. |
| Once per visitor session | Once in a conversation. The default, and the right choice for most offers. |
| Once per visitor (ever) | Once, and never again for that person, even weeks later on another day. |
Whichever you pick, three rules always apply and you cannot switch them off:
- Never on the first answer. A card on the very first reply reads as a sales bot.
- One card per answer, even when two offers match.
- One card per three replies, whatever the offer. So five offers cannot mean five cards in a row.
What your clone will and will not say
Your clone is told the offer exists and what it is, so it will name it when asked. It is never given the link or a price, which is why it cannot invent either. The link only ever appears on the card, exactly as you typed it.
The card being capped does not gag your clone. If someone asks about your programme a second time, it will still answer properly, it just will not show the card again.
Your clone can only talk about what it has. If someone asks the price and you have not put the price in your knowledge, it will say it does not have that detail rather than guess. Put prices in Who you are, where they are one line to edit.
Getting it right
- Add one offer, the one you most want people to find.
- Open Test Arena and ask about it the way a stranger would, in two messages rather than one.
- If nothing appears, your keywords do not match how people ask. Add the words you just used.
- Ask about something unrelated and check that nothing appears. That is the half people forget.
Two or three well-targeted offers work better than ten. Every extra one is another chance to show the wrong thing to the wrong person.
If nothing appears
- It was the visitor's first message. Cards never appear on the first answer.
- A card already appeared recently. One per three replies, whatever the offer.
- Your clone did not think it was relevant. Say the name of the offer in your test question. If the card appears then, your description is too vague about who the offer is for — that description is what your clone judges relevance on.
- It was a question your clone could answer without the offer. Keywords only apply when your clone has nothing to answer with, so a keyword match on a question it handled well will not force a card.