Reading your conversations
Who talked to it, what they wanted, and who to call.
Conversations holds every chat, in full. Contacts holds the people who left an email address.

What to look for
- Questions it could not answer. Each one is a missing knowledge source.
- The same question from different people. That belongs on your website, not just in the assistant.
- Somebody who asked about working with you and then left. That is a follow-up.
Following up
A contact who has already had a real conversation is not a cold lead. Reference what they asked about. The transcript is right there, so you know exactly what they wanted.
Read the transcripts weekly for the first month. It is the fastest way to find out what your assistant is missing.