What Personify actually does
The short version, and what it is not.
Personify builds an AI clone of you. You teach it what you know and how you talk, then you put it somewhere people can reach it: a link you share, or a chat widget on your own website.
It answers in your voice, from your material, at three in the morning, to as many people as turn up.
What it is not
It is not a general chatbot with your logo on it. By default your clone only answers from material you gave it, so it cannot invent a method you do not teach or a price you never set.
It is not a replacement for you. The people who get the most from it use it for the questions they answer over and over, which frees them up for the work only they can do.
The two ways people use it
Answering and helping. Your audience, students or clients ask it things and get your answer. This is what most people start with.
Qualifying. It talks to visitors, works out whether they are a fit, and captures their details so you follow up with people worth following up with.
You do not choose between these up front. The same clone does both depending on how you set it up.