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    The fifteen questions to test with

    A checklist that finds most problems in ten minutes.

    Work through these in the Test Arena. Most clones fail at least three.

    The ones you actually get asked

    1. What do you charge?
    2. How does working with you actually work?
    3. Are you taking on new clients?
    4. What makes you different from everyone else?
    5. Can you help with my specific situation?

    The awkward ones

    1. Something clearly outside your field
    2. Something a competitor does that you do not
    3. A request for a guarantee
    4. A medical, legal or financial question near your area
    5. Are you a real person?

    The ones that expose thin knowledge

    1. Explain your method in detail
    2. What is the first thing you do with a new client?
    3. What do people get wrong about this?
    4. What would you say to someone who is stuck?
    5. Give me a specific example

    Any answer that is wrong, hedged, or not in your voice gets fixed on the spot with Improve this answer.