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    Following up with people

    What to do with a contact once you have one.

    A contact is only worth having if somebody does something with it. Read the transcript before you write.

    Reference the actual conversation

    "I saw you were asking my AI about pricing for group programmes" is a completely different email from "Thanks for your interest". The first proves a person read it.

    Speed matters

    Somebody who asked your clone a question today is interested today. A week later they have moved on.

    Not everyone is a lead

    Plenty of people are curious, doing research, or in your field themselves. Reading the transcript tells you which is which and saves you chasing people who were never going to buy.