What the numbers will not tell you
The limits, so you do not over-read them.
Analytics tells you what happened. It rarely tells you why, and low numbers usually have a cause outside the product.
Low conversations is nearly always traffic
If ten people saw the page, ten people could have chatted. Check whether anyone is actually reaching your clone before you rebuild it.
Read transcripts, not just totals
Five conversations you have read carefully will teach you more than a chart of five hundred. At small numbers, individual transcripts are the data.
Give it more than a week
Conversation volume is lumpy. One newsletter mention distorts a week. Look at a month before deciding anything.