Privacy Policy

1. Who We Are

This website is operated by DeepQuery Ltd ("Personify", "we", "us", or "our"), a company registered in England and Wales (Company No. 16919713), registered office at 128 City Road, London, EC1V 2NX.

This Privacy Policy applies to the personify.fyi marketing website only. If you are a Personify platform user (app.personify.fyi), please refer to the Personify Platform Privacy Policy.

For privacy enquiries, contact: legal@deepquery.dev

2. What Data We Collect

Information you provide directly

Waitlist and early access signups

If you submit your email address via our waitlist or early access form, we collect:

• Your email address
• The source of your signup (e.g. homepage, exit popup)

ROI Calculator

If you use our ROI Calculator tool and submit your results, we collect:

• Your email address
• Business inputs you enter (e.g. pricing, audience size, session hours) — these are also stored in your browser's local storage during your session

Information collected automatically

Analytics and usage data

We use analytics tools to understand how visitors use our website. This includes page views, feature interactions, and navigation patterns. Where you provide your email address on this site, your browsing activity may be linked to that email address within our analytics platform.

Device and technical data

IP address (temporarily, for rate limiting), browser type, device type, and referring URL.

Attribution data

If you arrive via a paid advertisement, we collect click identifiers (such as fbclid from Meta and ttclid from TikTok) and set attribution cookies on your browser to measure advertising effectiveness. These are set on the .personify.fyi domain.

3. Cookies and Local Storage

First-party cookies we set

Third-party cookies

The following third-party services set cookies on this site:

Browser local storage

We store the following data in your browser's local storage:

• Your cookie consent preference
• ROI Calculator inputs and results (including email if submitted)
• Waitlist and banner dismissal preferences

ROI Calculator data stored locally is not automatically cleared. You can clear it by clearing your browser storage.

4. How We Use Your Data

We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects.

5. Third-Party Services

We share data with the following third-party services to operate this website:

We do not sell your personal data to third parties.

6. AI-Powered Tools

Our website includes a YouTube to Course tool powered by AWS Lambda and a third-party AI language model. Content you submit to this tool (including YouTube URLs and any associated transcript data) is processed by these services to generate output. Do not submit confidential or sensitive information via this tool.

7. Data Retention

8. International Data Transfers

Your data may be processed outside the UK by our third-party service providers, including in the United States. Where this occurs, transfers are conducted under appropriate safeguards, including Standard Contractual Clauses or equivalent UK-approved transfer mechanisms.

Our AWS Lambda infrastructure is based in the eu-west-2 (London) region. Our Supabase database region is confirmed in our platform documentation.

9. Your Rights

Under UK GDPR, you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — request correction of inaccurate data
• Erasure — request deletion of your personal data
• Restriction — request that we limit processing
• Portability — receive your data in a portable format
• Object — object to processing based on legitimate interests
• Withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, contact us at legal@deepquery.dev. We will respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been handled unlawfully.

10. Security

We implement appropriate technical and organisational measures to protect your personal data, including encryption in transit (TLS) and access controls on our backend infrastructure. No method of electronic transmission or storage is 100% secure.

11. Children's Privacy

This website is not directed to children under 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us and we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated "Last updated" date. Where changes are significant, we will take reasonable steps to notify affected users.

13. Contact